Spotify launches on Amazon DSP
Amazon Advertising has just taken another major step forward by announcing a global integration with Spotify through its Amazon DSP. This new partnership means that advertisers are now able to tap into Spotify’s massive audience—over 696 million monthly active users—with audio and video ads, all managed programmatically and available in markets including the US and UK, with many more countries expected to follow next year.
For brands, this integration isn’t just about broader reach: it marks a pivotal moment in bringing true full-funnel advertising to scale. By leveraging Amazon DSP, advertisers can now connect with audiences throughout every stage of the customer journey—from the initial spark of brand awareness driven by an engaging Spotify ad, all the way to conversion, thanks to Amazon’s powerful first-party data and its ability to link brand exposure to real shopping actions.
What’s truly exciting is how Amazon is steadily building a rich ecosystem of third-party partners. In the last year alone, major platforms like Netflix, Disney, Warner Bros, Roku, SiriusXM, and Paramount Global have joined forces with Amazon, and Spotify now adds yet another premium channel for brands to reach new audiences far beyond Amazon’s own content and retail properties. This expanded partner network allows advertisers not only to scale up their campaigns, but also to tie together cross-channel strategies with advanced targeting and measurement capabilities that are simply not possible on isolated platforms.
With this bold move, Amazon is setting itself apart from traditional giants like Google, Meta, and The Trade Desk. Thanks to deep commerce insights, powerful first-party data, and innovative cross-platform reach, Amazon can offer a level of transparency, audience intelligence, and conversion tracking that’s hard to match. For brands, agencies, and media buyers, this isn’t just about adding more inventory; it’s about unlocking new opportunities, smarter targeting, and holistic measurement—all from a single, unified platform. The integration with Spotify is a sign that Amazon isn’t just competing in the digital advertising space; it’s redefining what scale and effectiveness look like for the entire industry.
