This year's Prime Day was bigger than 2018's Black Friday weekend. Amazon reported that they sold 175 million items worldwide. The globalisation of the Amazon platform and a coordinated launch across major cities around the world has enabled them to reach more shopper with more deals.
Amazon is to transform Twitch, the video streaming platform for gamers, into a shopping channel as part of this year's Prime Day shopping event. "Twitch Sells Out" will showcase gaming, electronics and other products in two 12-hour broadcasts on July 15 and 16.
his week, Amazon expanded it's Counter initiative from the UK to the US, a geographical reversal on how it usually rolls out services. The free in-store pick-up service has partnered with Rite Aid, one of the biggest names in pharmaceutical stores in the US.
his week Amazon announced the dates of its Prime Day event. The two-day parade of non-stop deals will kick off on July 15th and run for 48 hours. This will be Amazon's 5th Prime Day and it is expected again to surpass the achievements of previous events. This year Amazon Music are getting in on the act.
Amazon has finally launched its Early Review Programme in the UK. Reviews are one of the most important factors influencing purchase on Amazon. For new brands, its a real struggle getting your first reviews, especially now Amazon have clamped down on incentivised reviews and monitor reviewers IP and email addresses to check authenticity.
Amazon are launching a programme to put small businesses on the high street with a series of pop-up shops. Run in partnership with Enterprise Nation, Amazon's Clicks and Mortar initiative, will open ten stores across the UK in which 100 small online businesses will trade on the high street for the first time.
What will they sell next?
Most Americans can't afford the American Dream nowadays (the white picket fence around a private yard), and as a result, has led to the popularity of tiny homes among heavily indebted millennials.
Tambo announce collaboration with the British Brands Group, a membership organisation dedicated to championing brands in the UK.
Amazon has struck a partnership with Next to operate Amazon Counter at the apparel chains more than 500 outlets across the UK.
Amazon Family supplements a wealth of personal and purchase data with life stage information. It won't be long before Amazon will know what you are going to buy before you do.