Personalised Video At Scale, On Brand
At unBoxed London, Amazon unveiled its Creative Agent, a new agentic AI tool a new agentic AI tool designed to help UK advertisers easily produce professional-quality ad campaigns quickly and at no additional cost.
This tool is available within the Creative Studio and represents a significant evolution of Amazon’s previous capabilities. By simply clicking ‘chat’ and talking with the AI tool, advertisers can conduct product and audience research, brainstorm campaign ideas, develop storyboard concepts, and generate fully produced video and display ads.
Traditionally, developing high-quality ad creative can take weeks and require budgets of tens of thousands of pounds. Creative Agent dramatically reduces both time and cost, enabling advertisers of all sizes to produce polished, multi-format campaigns in just hours. From writing multi-scene video scripts and generating images to adding animation, music, and voiceovers, the tool manages the entire creative process end to end.
Importantly, advertisers maintain full control, with the ability to refine and iterate at every stage through a natural, conversation-based interface. The tool creates storyboards with clear scripts and visuals. Advertisers have the ability to amend, tailor and refine each shot, able to maintain strong creative and brand control to ensure these generated creatives speak within brand guidelines and talk to the audiences they wish to reach.
By combining retail intelligence, conversational AI, and end-to-end production capabilities, the tool empowers advertisers and agencies to test, iterate, and scale personalised video and display campaigns faster than ever before. For brands operating in an increasingly competitive and performance-focused environment, this represents not just a creative efficiency gain, but a strategic opportunity to unlock smarter storytelling, stronger brand consistency, and measurable growth at scale.
