New Features Available in Subscribe & Save Reporting

Subscribe & Save has long been a valuable, cost-saving feature for consumers on Amazon, but reporting for brands has historically been limited. Recently, however, Amazon has introduced new capabilities that have significantly elevated Subscribe & Save reporting—enabling brands to better understand the feature and its long-term value.

Previously, Subscribe & Save only provided a general indication of how many subscribers you had and roughly how many sales were being driven through the feature. Now, Amazon has upped its game. We can now see customer Lifetime Value segmented by non-subscribers, lost subscribers, growing subscribers, and established ones. This offers much deeper insight, allowing brands to better understand the value of acquiring a customer through Subscribe & Save versus not using the feature at all.

The new reports also provide greater clarity on subscriber behavior over time, giving indication of how many transactions subscribe & Save customers make. In the examples we've seen, it's clear that most customers do not cancel after just one transaction.

These insights better equip brands to understand the strategic importance of Subscribe & Save and why it should be a key objective in their Amazon strategy. There are also several techniques to help push it further. Combining a compelling discount with profitability, incorporating Subscribe & Save prompts within content, and referencing it in advertising are all strategies that can be effectively deployed.

If you need help defining the best approach to accelerate your Subscribe & Save performance, please get in touch with one of our team.