Amazon's New Growth Opportunity Dashboard

Amazon has launched a Growth Opportunity Dashboard in the US, which will help vendors maximise their business performance. It is purpose-built to provide actionable, data-driven recommendations, this dashboard transforms raw sales and catalogue data into clear, prioritised growth strategies for every Amazon VendorThe Key Features are:

• Ranked Recommendations: The dashboard offers a dynamic list of up the top growth opportunities, ranked according to potential sales impact, revenue gain, and expected traffic boost. Vendors can immediately see which actions have the highest likelihood of boosting business results
• Customised Insights: Recommendations are tailored to each vendor's own product catalogue, factoring in sales metrics, conversion rates, inventory levels, and recent performance. You can filter suggestions by objectives, such as improving sales, reducing costs, driving site traffic, or introducing new products.
• Category Performance Insights. The dashboard lets you deep dive in the performance and dynamics of your category, providing insights on customer demand, product sales and competitor brands over the last six months. You can see keyword click share, Average return rates, ASP and even search growth and volumes
• Actionable Tasks: Every recommendation is just one click away from implementation. From updating product imagery to launching new advertising campaigns or improving product listings with enhanced content, you can act quickly within the dashboard itself.
• Performance Metrics: Vendors can track core metrics such as page views, sales rank, conversion rate, and inventory count. Completed tasks and their impact are monitored in real time.
• Daily Updates: The dashboard refreshes suggestions every 24 hours, ensuring opportunities and rankings stay current and relevant to changing business conditions.

We look forward to this dashboard coming over to Europe as it will save time and will be a good starting point as to where we need to focus attention on a catalogue.To access, go to Vendor Central > Growth > Growth Opportunities. Give it a go!