Amazon Update: Vine Reviews Now Available Before Product Launch

Amazon has introduced a new update allowing sellers to collect Vine reviews before their product goes live to the general public. Traditionally, Vine reviews were only available after a product was listed and purchasable. With this change, brands can now invite trusted Vine reviewers to test and review their products during the pre-launch phase.
What This Means for Brands:

• Stronger Launch Momentum: Products can launch with authentic customer reviews already in place, improving buyer confidence and increasing conversion rates.
• Early Credibility: Having Vine reviews at launch helps establish social proof immediately, giving new listings a competitive edge.
• Enhanced Visibility: Listings with reviews are more likely to rank higher in search results and attract early sales.
• Better Product Feedback: Brands can gather insights from Vine reviewers before launch, allowing for last-minute adjustments or improvements.

This update is a strategic win for brands looking to make a strong first impression and gain traction faster on Amazon.