Amazon Lens Live
Amazon Lens Live is now available to tens of millions of Amazon shoppers across the US and will be rolled out to all US customers over the next few months.
With Amazon Lens Live, you can now scan products in real life as you discover them, and instantly view and shop top matching products on Amazon in a swipeable carousel. And thanks to its integration with Amazon’s Rufus AI, customers will find a short summary of the product, key product insights, and be able to access instant answers to any questions they might have to help with their purchase decision.
Another step towards Amazon’s goal of ‘helping customers find and shop for the items they need and want that much faster’. With the pace that Amazon is moving at on its AI roadmap, surely it won’t be long before we see Amazon Lens Live launch in the EU. We are definitely looking forward to trying this out and seeing how it compares to Google Lens. The integration with Rufus and the add to cart functionality straight from the carousel could be a game-changer.
