Creating desirability for Caffé Nero on Amazon.

The well-known Italian-influenced coffee brand Caffé Nero utilised our expertise to overhaul their Amazon creative assets and stand out in a saturated category on Amazon UK. Their existing assets included only pack shots therefore they were missing a huge opportunity to create desirability and better represent their premium positioning.

Napoletano Ground coffee

What We Did.

  • Produce optimised Images

  • Build optimised A+ Content
  • Build an optimised Brand Store

Not only did we update all MAIN images to accurately reflect the new packaging and pack sizes, we created an entirely new image carousel to showcase a variety of information from the blend, to the brewing methods. We used the A+ Page and Brand Store to elaborate on and communicate the tasting notes and specific details that are unique to each blend, as well as educating the consumer on the sourcing and roasting process.

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Let’s get started

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