Creating new brand stores for Amazon UK and US.

The well-known and loved household brand Carex, enlisted our expertise to refresh their Amazon UK Brand Store. After having undergone a rebrand, the current store was dated and didn’t reflect new brand claims. We reworked the structure of the store by adding pages to showcase all of the Carex ranges. We then reworked each page with the updated brand look and feel, including their new fonts and the rainbow colourway.

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What We Did

In order to build the new optimised brand store, we incorporated their new ‘2 hour protection’ claim and brand tagline ‘Life’s a handful’ to convey their USPs of caring, cleaning and protecting skin.

Carex’s original USP is that their products kill 99.9% of bacteria on hands. However, they have also made great progress in becoming a more sustainable company, with eco-friendly processes and packaging, which needed to be conveyed to the shopper.

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Let’s get started

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