itsu.

itsu is a a British chain of East Asian-inspired fast food shops and restaurants, and also a grocery company. They currently trade from over 70 UK sites, and in 2020 they decided to launch their grocery range on Amazon.

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The Challenge

Asian-inspired, healthy food brand itsu [grocery] needed a partner to support with driving their ambient product range on Amazon and advise on all aspects of their Amazon Vendor business. The ability to create a Brand Store on Amazon acts as an online shop-front for the brand, showcasing their products across multiple categories. It’s therefore a key channel for both sales and brand performance for itsu [grocery].

Our Solution

Tambo helped itsu [grocery] navigate the launch of multiple product ranges, advising on all aspects of their Amazon Vendor business from content optimisation to Amazon Advertising strategy.

Initial and ongoing guidance around content has produced fantastic results around conversion, seeing a 248% increase in glance views YoY.

Tambo’s management of advertising has been fundamental to the growth witnessed, maintaining sub-20% average ACoS throughout this period of volatility whilst securing dominant visibility for itsu [grocery] in competitive categories on Amazon.

The Results

Tambo began working with itsu [grocery] in August 2019, with the brand achieving a 233% uplift in sales by the end of 2020.

We have helped position itsu [grocery] as category leaders both within the healthy snacking sub-category as well as broader Asian foods sub-categories.

Off the back of the UK’s success, itsu [grocery] are looking to expand into Amazon marketplaces internationally.

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233%

Uplift in Sales

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For itsu [grocery], the content side of Amazon Advertising (beyond just Sponsored Ads) is an area where we see there is greater potential to maximise - we are keen to drive traffic to Amazon from multiple channels. We have the ability to be dynamic with updating our Brand Store in real time to remain relevant for consumers. For example, the new introduction of Themed Brand Stores led to us creating a Veganuary theme on our brand store to help capture additional vegan interest/traffic.
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Ellie Leek, Brand Manager, istu [Grocery]
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Let’s get started

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