You can now use Amazon MCF to fulfil Walmart orders!

Amazon and Walmart have come together to make it easier for Amazon US sellers to extend their US distribution. You can now use Amazon MCF to fulfil Walmart orders! This is great news for UK and EU based brands selling into the US, who may not have their own US distribution arrangements in place. It’s an unexpected but welcome move from the two retailers, with Walmart having previously suspended sellers for using Amazon MCF.

As the No. 2 marketplace in North America, Walmart offers a significant opportunity to increase both sales and brand awareness beyond Amazon. And with Walmart actively looking for more UK and EU brands on their platform, now is a great time to launch.