Tambo Partners with Skai to supercharge Advertising Performance within Competitive E-Commerce Marketplaces

Amazon and Marketplaces Agency Teams Up with Leading Commerce Intelligence and Advertising Platform to Enhance Brands’ Stake in the Digital Retail Space

LONDON, November 1st 2021 – Today, U.K. commerce agency Tambo – which specialises in data and technology, marketplace performance and customer experience – announces its partnership with Skai (formerly Kenshoo), a global leader in commerce intelligence and advertising. As part of the relationship, Tambo will integrate Skai’s unique insights, robust capabilities and automation processes into its suite of services, providing Tambo’s clients with premium data solutions that inform their larger strategies. Serving to amplify advertising efforts and consumer experiences within digital marketplaces, the collaboration will primarily serve brands that sell on the platform of global e-commerce giant Amazon.

“Tambo, it’s clientele and touch points made the business a natural fit for partnership with Skai, and we’re thrilled to be working together in an official capacity,” said David Sequeira, Managing Director of EMEA and APAC regions at Skai. “As e-commerce continues to boom, the Skai team is looking forward to working with Tambo to help brands tap into the opportunity retailers like Amazon present in the U.K. market in particular.”

Brands are betting big on platforms like Amazon, and rising sales and growing advertising budgets are increasing the sophistication of how brands run their programs. Tambo exists to help these companies grow on the global online retailer, along with other marketplaces, not only the U.K., but also internationally. Partnering with Skai and leveraging its artificial intelligence (AI) powered suite of data analytics products including market intelligence, omni-channel media activation, testing and measurement tools will distinguish Tambo’s offerings from anyone else in in the space – ensuring brand consultancy, platform launches and advertising strategy recommendations are backed by concrete data and trends.

“This partnership will provide our clients access to leading bidding software together with our own experts who can analyse the data and find new insights,” said Jake Hewlett, Managing Partner at Tambo. “Today, data is truly its own form of currency and those who know how to leverage it will be the first to identify and act on trends, while pivoting strategies to better engage and convert their customers. Given the platform’s long-standing relationship with Amazon, Skai has the capability to provide genuine added value to Tambo’s brand partners through the power of data-driven advertising & retail solutions.”

About Tambo

Tambo is the Global Marketplace Platform, helping brands grow on Amazon and other marketplaces, both in the UK & Internationally. We are powered by date, enabled by leading technology, fuelling five core service areas: Managed Services, Advertising, Analytics, Consultancy & Content.

Our unique model combines a breadth of marketplace and industry knowledge with a depth of specialism in each of the five areas above. This has led to us being trusted as strategic marketplace partners by globally recognised brands such as ghd, Molton Brown, Next, itsu Grocery, Fever Tree, Coca Cola & Unilever.

About Skai

Skai is a commerce intelligence and advertising platform that powers brand insights, decisions and execution for faster, more predictable go-to-market outcomes. Skai’s platform includes a suite of data-driven products for market intelligence, omni-channel media activation, testing and measurement, enabling product, insights and marketing teams to accurately plan strategies and benefit from connected omni-channel launches. Skai merges the former Kenshoo and Signals Analytics capabilities and for more than a decade, has been trusted by an impressive roster of global brands including Procter & Gamble, PepsiCo, Estée Lauder, Nestle, Johnson & Johnson, Mars and others. With its expanded product suite, Skai is unifying data and helping companies better understand their consumers in real-time. It has seven international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital. For more information, visit www.skai.io.

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