Tambo Holds First-Ever MultiMarketplace Event
On January 26th 2022, Tambo held its first-ever multi-marketplace event in partnership with marketplaces Zalando, Mercado Libre, OnBuy and Rappi.
A representative from each marketplace had the opportunity to give a top-line introduction of their platform, each giving an over view of the markets they operate in, the brands they work with, the number of sellers and customers, the requirements for brands to sell on the platforms (operational, legislation, marketing investment needed) as well as a best in class case study.
The takeaways for brands from this event was threefold.
Firstly, the marketplaces showed us the scope and opportunities available on their platforms, something which brands who were not previously familiar with these marketplaces would not have been fully aware of.
Secondly, it showed us the scale of e-commerce in smaller markets like those in LATAM and eastern Europe and the potential opportunities this presents for brands not currently in those markets.
Thirdly and finally, it showed us what is yet to come. All of the platforms have phenomenal reach, and consequently, they all forecast significant growth in the coming years.
The event perfectly summed up why those who doubt the long-term success and relevance of marketplaces are wrong and why marketplaces will continue to grow in size and relevance.
If you would like to speak to someone at Tambo about getting set up on a different marketplace, or would simply like more information, please contact our Managing Partner Jake Hewlett at firstname.lastname@example.org.