Sponsored Product Ads Support Virtual Bundles

Amazon has quietly launched support for Virtual Bundles in Sponsored Product ad campaigns, previously bundles could only be promoted organically or via Sponsored Brand ads.What This Means for Brands

1. Boosted Visibility in High-Traffic Placements

You can now advertise Virtual Bundles directly in the search results and product discovery feeds where Sponsored Product ads appear—dramatically widening their exposure .

1. Higher Average Order Value (AOV)

Bundles naturally increase cart size. With targeted ad placements pushing them to shoppers, brands can drive more revenue per order .

1. Efficient Inventory and Product Strategy

Virtual Bundles let you combine 2–5 complementary ASINs (fulfilled via FBA, brand-registered, in-stock) in one listing without physically bundling . Now, ads can support these strategies too.

1. Better Leverage for Slow Movers

Pair fast-moving items with slower SKUs in bundles and promote them via ads—helping clear inventory and improve visibility across product lines.

This new update gives brands a simple, high-impact way to boost visibility, sales, and efficiency on Amazon.