New Amazon Profit Analytics Report: What it is & why it matters

Amazon has rolled out Profit Analytics in Seller Central, a tool designed to give sellers a clearer view of true profitability, not just revenue or ad metrics.

What it is
Profit Analytics brings together sales, fees, returns, storage costs, and advertising spend into one place, allowing sellers to view profitability at SKU, ASIN, or parent level. Sellers can also add their own costs such as COGS, inbound freight, prep, or off-Amazon marketing to get closer to net profit.
Data is typically 1 to 2 days delayed. Payments remains the source of truth for payouts, but this is the first native Amazon tool that consolidates most cost elements in one interface.
How it’s different from what we had before
Previously, sellers relied on multiple reports and spreadsheets to estimate margins. Profit Analytics centralises much of this data, making it easier to see which products are actually profitable once fees and ad spend are included, not just top-line sales.

Key benefits

• Clear visibility into profit per SKU
• Easier identification of margin leaks from ads, returns, or storage
• Better evaluation of whether promotions drive profitable growth
• Faster pricing and inventory decisions

The downside sellers should be aware of
To unlock full accuracy, sellers need to input their own cost prices such as COGS, freight, prep, and other operational costs. This means sharing sensitive margin data directly within Amazon’s ecosystem.
For some sellers, this is a concern. Cost inputs are manual, rely on ongoing maintenance, and any inaccuracies directly affect profit outputs. It also means Amazon has deeper visibility into your true margins, something not every seller is comfortable with.

An alternative approach
This is where our profit dashboard comes in. It delivers profit-led insights without requiring sellers to input sensitive cost data directly into Seller Central, combining Amazon data with external costs in a controlled environment so sellers retain ownership and privacy over their margins.
Tools like Channel Optimiser or Tambo Compass then add value by enabling profitability analysis across multiple marketplaces, time periods, and business models, with centralised cost management and reporting aligned to how teams actually make decisions.

What this means for sellers
Profit Analytics is a strong step forward, but it is not perfect. Sellers now have a choice: use Amazon’s native tool and accept its limitations, or work with a more flexible profit dashboard that offers deeper control and privacy.

Revenue is easy to grow. Protecting margin is harder. Profit Analytics helps, but how and where you calculate profit matters just as much as the number itself.