NEW! Amazon API News
On 26 February 2025, Amazon introduced two new analytics reports to its Reports API:
Search Catalog Performance Report: This report provides search engagement metrics such as impressions, clicks, basket adds, and purchases for a specified date range.
Search Query Performance Report: This report offers overall query performance metrics, including impressions, clicks, basket adds, and purchases for a given ASIN and specified date range.
Implications for Brands
The availability of these reports via the API allows brands to access detailed search performance data programmatically, eliminating the need for manual downloads and imports. This enhancement facilitates greater scalability and innovation in utilising the data.
Key Benefits & How to Use It
Search Query Performance Report: Provides insights into how individual ASINs perform in search, including impressions, clicks, basket adds, and purchases. This helps brands identify high-value keywords and optimise product listings accordingly.
Search Catalog Performance Report: Offers a broader view of search engagement across an entire catalogue, helping brands understand overall search visibility and conversion trends.
By integrating these reports into their existing analytics systems, brands can make more data-driven decisions to refine their SEO strategies, improve ad targeting, and enhance product discoverability, without the manual workload.
