Jungle Scout Innovation Report: Six Rules for Amazon Success
Jungle Scout has released an innovation report which uses their own insights to help brands define clear principles for approaching Amazon. The report also brings these ideas to life through case studies that show how specific brands have managed to innovate successfully.
Jungle Scout sets out six rules for innovation:
Assortment Innovation – Focus on fewer, better products, test quickly, and double down on winners.
Pricing Resilience – Keep margins healthy by watching competitor pricing and making sure your own prices reflect value.
Advertising Validation – Ads are not just about driving sales, they are also a quick way to test demand and shape product choices.
Speed and Agility – Get new products live quickly, keep supply chains flexible, and be ready to move with changing consumer habits.
Data Driven Expansion – Use category insights and new to brand data to guide international growth and scale more confidently.
Brand Protection – Put clear reseller agreements in place, protect your content, and stay on top of pricing to safeguard the brand.
These rules provide pivotal strategies for success on Amazon. As a whole, they form a solid framework that any brand can stand by.
The report also includes case studies across a number of brands such as La Roche Posay, MomCosy and Medicube. The Medicube example focuses on innovation through holding a higher price point than the category and positioning itself in a premium space where there was little competition. They launched far more products than their competitor set which demonstrated the pace of their testing and ability to capitalise on trends. Using a combination of influencer marketing and social channels, Medicube reached an audience that carried through to Amazon for purchase. It clearly shows that Amazon is not just a place for low ticket products but can also be an important growth channel for premium brands when the right strategy is applied.
