Sell on ASDA Connect+

The Key Market Grocers (KMG) like Tesco, Sainsburys, ASDA or Morrisons are gradually improving the brand experience on site and providing more options for brands to promote their products at different stages in the user journey.

In collaboration with Nielsen BrandBank, ASDA has introduced an enhanced content feature, which has some similar elements to the well-known Amazon A+ content, allowing more flexibility in customising content templates and allowing brands to showcase their brand identity. Brands can differentiate themselves from competitors with Connect+ which can lead to increased brand recognition.

What is Connect+?

It allows brands to enhance their product listings on ASDA by displaying rich content rather than just the standard product images and back-of-pack information.

With Connect+, there are many features that enable brands to have rich content such as adding 360° views, comparison tables, documents, frequently asked questions, feature sets, interactive tours, and videos. All of which can help customers make informed purchasing decisions.

Some of the key features are:

360° view

Using the 360° view module you can upload between 8 and 72 images of a product to create a rotatable 360° view. This allows customers to spin products around as they would when shopping in person. It provides an interactive experience and full product details, therefore gives customers the confidence to purchase. It’s the most efficient and elegant way to capture product images.

Interactive Tour

Using the Interactive Tour module, you can upload up to 10 images with up to 6 hotspots on each image. The hotspots can be used to call out key features using text, images, or videos.

Interactive elements can drive conversions by guiding users through the sales funnel in a more engaging and interactive manner. By investing in rich content and providing an enhanced shopping experience for customers, brands can stand out from competitors and attract more sales.

Feature Set

Feature Set is key. Using the feature set you can upload customised text, images, videos, and banners to illustrate the features of your product.

brands can differentiate themselves and capture the attention of their target audience.

The Customised content provided by Connect + can help businesses differentiate themselves from competitors and stand out in the minds of consumers. Businesses can attract and retain customers more effectively.

ASDA is quickly catching up to provide better customer experiences and better visibility to brands. Enhanced content provides shoppers with more detailed and engaging information about products, which improves their overall shopping experience. Shoppers can better understand product features, benefits, and use cases, leading to increased satisfaction and confidence in their purchasing decisions.

The Customised content provided in Connect + can help businesses differentiate themselves from competitors and stand out in the minds of consumers. Furthermore, businesses can attract and retain customers more effectively.

Whether your brand needs a seasonal refresh or a complete overhaul, our team of experts is here to help. We have the industry knowledge and expertise to enrich your content and optimise your brand's presence on ASDA, driving conversions and taking your brand to the top of its category.

Ready to elevate your brand's presence on ASDA? Let's connect today and discover how our content optimisation package can take your brand to new heights!

Kinnie Wing Nam Ho, Senior Content Executive

Asda connect