Amazon Business Reports Just Got Smarter

Understanding your performance on Amazon Business, Amazon’s B2B platform, is about to get much easier.
Amazon is gradually introducing an update to its Business reports, giving brands the ability to compare their key performance indicators directly against competitors—specifically within Amazon Business.

Soon, within the Detail Page Sales and Traffic by Child Item report under Business reports, you’ll be able to select an ASIN and see how it measures up to:
• The top 25% of ASINs
• The 10 most popular ASINs

A standout feature of this updated report is the ability to benchmark your Amazon Business conversion rates against those of other sellers.

Instead of assuming your products perform similarly on Amazon Business as they do on the standard Amazon marketplace, you'll now be able to view their metrics—traffic, conversions, sales, and more—in the proper Amazon Business context and adjust your strategy accordingly.