Amazon Accelerate 2025 – Our Top Takeaways

Amazon Accelerate wrapped up yesterday in Seattle. It’s Amazon’s biggest seller event of the year, packed with announcements about new tools and ideas to help businesses grow. A few of us were there in person, and we’ve pulled together the highlights we’re most excited about:

Agentic AI Seller Assistant
Amazon took its Seller Assistant to the next level. Instead of just answering questions, it can now plan and take action. Think inventory alerts, demand predictions, or flagging compliance issues before they become a problem. You still stay in control, but it does the heavy lifting in the background.

Smarter Product Launch & Listing Tools
Launching new products just got easier. The updated “Opportunity Explorer” uses AI to spot trends and gaps in the market, while the new “Enhance My Listing” tool can polish up product pages with AI-generated improvements. Less guesswork, more speed.

Advertising Upgrades with Creative Studio
Creating ads is about to be way quicker. With the new AI features in Creative Studio, sellers can use simple prompts to spin up ad copy, images, videos, or even full campaign ideas. What used to take weeks can now be done in hours.

Overall, Accelerate 2025 was buzzing with energy and a clear theme: Amazon is all-in on AI. From product launches to advertising, these new tools are designed to save time and help sellers focus on growth. It was an exciting few days, and we can’t wait to see how everyone puts these updates to work!