Tambo Compass
Navigating your route to growth
Tambo’s technology suite enables you to make strategic decisions on your amazon business whilst managing the day-to-day account more effectively. Built by Amazon experts with time spent on category leaders.
Tambo Compass allows you to track and visualise trends, advertising performance and retail performance, all in one place. We’re able to provide rich insights on customer behaviour, category dynamics, new product niches, emerging trends – knowledge that empowers you to optimise performance and grow your business.
To complement and enhance the suite of dashboards, Compass comes with dedicated monthly expert support from our Analysts to help your teams understand ‘what this data means’ and ‘what actions need to be taken’.
Brand Compass - Customisable + interactive retail and advertising performance data
Category Compass - Market share & category trends versus your competitor set
Consumer Compass - Defining & monitoring your category performance by shopper search
Brand Compass
The most comprehensive dashboard suite for your brands
• Visualise vendor central, AMS & DSP performance trends
• Dive into the detail with ASIN, Keyword Level & Custom Date ranges
• Custom analytics & measurement solutions through Amazon Marketing Cloud (AMC)
• Pinpoint the insights that lead to the next best actionBrand Compass provides a suite of Dashboards visualising your own performance data, combining retail and Advertising data to give you an overview of your sales & marketing performance on Amazon for each of your brands.
Paid vs Organic
Managing your paid % is getting more important
• Track your paid % of sales over time
• Understand how advertising influences overall sales
• Measure tROAS/tACOS as core KPIsAmazon Marketing Cloud
As Amazon invests more in ads, managing your paid % is getting more important
• Track your paid % of sales over time
• Understand how advertising influences overall sales
• Measure tROAS/tACOS as core KPIs
Category Compass
Understanding your category dynamics in depth
• Track your brand market share
• Monitor sub category trends such as category & brand MOM growth
• Track share of category against specific competitor group
Consumer Compass
Is you category defined by the retail platform, or consumer search?
• Monitor share of voice
• Track cross-retailer keyword groups
• Benchmark versus competition
Let’s get started
Have a question for our team? Whether you’re interested in working with us, need an expert opinion, or just want to find out more about what we do, we’d love to hear from you.
Get in touch