The Amazon Wedding Shop launches in UK
In time for the peak wedding season, Amazon has launched a wedding shop in Amazon Handmade. You can order anything you need for the wedding season without leaving the house. They are offering bespoke handcrafted products, ranging from gifts to garlands and even jewellery.
Amazon will put a significant investment behind this launch so any business that offers wedding-related items, especially if they can be personalised, should ensure they are listed.
Amazon Home Services launches in the UK
Amazon has just announced the launch of Home Services in the UK. Basically, you can now book professional tradespeople for all your DIY needs, at the click of a button. Amazon customers buying home accessories, ranging from household appliances to furniture, can now book installation or assembly support from a trusted professional. You can even order tyres online and get them delivered to a local garage for installation. The new service will initially only be available to customers across Greater London, Birmingham and Manchester, but the plan is to extend further.
As well as providing a simple interface and services tailored to your location. Amazon will also offer a Happiness Guarantee, so if you don't get the service you expect they'll fix the problem or give you your money back.
Amazon Wholefoods discounts for Prime members
Amazon Prime members now get discounts and special deals at Wholefoods in the US, taking the benefits of Prime onto the High Street and further integrating the two businesses. They want more Prime members to shop at Wholefoods and give customers more reasons to be a Prime Member.
Following success in the US, it is expected that this offer will come to the UK later in the year.
Amazon kicks off sports broadcasting with the Queens Tennis Tournament
Next week, Amazon take their first foray into sports broadcasting with the airing of the prestigious Queens tennis tournament on Prime video. The coverage will be hosted by Greg Rusedski and Daniela Hantuchová.
Amazon has made a big commitment to tennis. They are exclusively showing the US Open and from next year you will be able to watch 38 ATP tennis tournaments on Prime video. Their aim is to broaden the appeal of Amazon Prime, drive trial of Prime video and enrich the value of membership. It will be interesting to see how they use their technology to support their coverage.