New seller analytics, Amazon Wifi, imaging service and Go store in London

New seller analytics dashboard

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In yet another sign that Amazon is stepping up its support of sellers, they have released a new analytics dashboard that Amazon vendors previously paid an annual subscription fee for. The dashboard, called Amazon Brand Analytics, is available to third-party marketplace sellers in the US who are Brand Registered. The platform allows users to look up keyword searches by Amazon customers, see how popular a given keyword is, relative to others, see what the #1, #2, and #3 “most clicked” ASINs are for a given search term and the percentage of clicks that the “most clicked” ASINs received for the given search term. 

Amazon acquires wifi company

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Amazon has acquired mesh-networking Wi-Fi company Eero. This acquisition gives Amazon yet another way into consumers' homes, where they are already present with Amazon Echo, Fire TV and their in-home delivery services. Eero allows you to spread WiFi all around your home instead of relying on a single Wi-Fi router and boosters to cover the whole house. 

Amazon could take several approaches to integrate this technology into their ecosystem. They could start to build the tech into the Amazon Echo. A high-end Echo could double as a Wi-Fi hotspot, giving you increased coverage in every room you place one in. Reliable Wi-Fi is important to Amazon's in-home strategy. The Fire TV works better if you have a good connection. Their range of Ring products rely on constant and good internet to operate properly. In the end, owning their own home Wi-Fi will help Amazon make sure that all of its products and services are operating as efficiently as possible.

There is a data advantage too. If Amazon collects device type information the way Google does, it could theoretically know all of the devices that connect to the internet in your home. It would know you have two iPhones, three iPads, a Fire TV and two Amazon Echos. As appliances get internet connections, too, it would know you have a washer, a dryer, and a fridge connected to the internet. Amazon and its partners are already building products like smart microwaves that know when you run out of food so they can order more. The more Amazon knows about what people already own, the more efficient it can be at suggesting and selling products through the Amazon retail site — which is still their biggest business by far.


Amazon opens up a global imaging service

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Amazon has launched an imaging service for sellers by opening up their global photography studio for all to use. This service was previously exclusively used by Amazon's private brands and businesses that are signed up to their Launchpad programme.

The imaging service will work by retrieving your products from the Amazon Fulfilment Centre, professionally preparing them for shooting, capturing at least two high-quality images of your product using Amazon's style guide, publishing the pictures they take to your listing and returning your goods to the fulfilment centre. Amazon is currently charging approx $50 per image for the service

Amazon Go coming to London

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Fresh rumours are spreading again that Amazon are about to open an Amazon Go store in London shortly. This week both Reuters and The Grocer reported that Amazon had bought a retail location in central London. The move would be the first expansion of their GO concept outside of the US, where there are currently 10 stores. In the UK, Amazon offers grocery delivery via its Amazon Fresh, Amazon Pantry, and Amazon Prime Now services, but Amazon still only commands less than 1% of the grocery market. Amazon Go would fit into the UK’s convenience food retail market, as they would cater to people who work locally and are looking for “on the go food,” including meal kits and standard groceries. However, it won't be easy to get a foothold here as there is plenty of competition in the UK grocery market, with companies like Pret-A-Manger, Eat, Marks & Spencer, along with bigger supermarket chains like Tesco and Sainsbury’s.