Amazon Hub Counter Expansion, Next-day Shipping Impact, Attribution Beta updates, and new Hand Sensor Payment System

Amazon Hub Counter expands click and collect footprint to 500 PayPoint stores

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Amazon Hub Counter is expanding its click and collect footprint by teaming up with in-store payment services firm, PayPoint in an effort to enable merchants to offer flexible pick-up options to shoppers.

Amazon Hub Counter gives consumers the flexibility to pick up their parcels within 14 days from their chosen convenience store or high-street shop. The service is available in the UK, Italy, and the US to drive strong customer engagement and additional foot traffic for partners.

Following successful trials, Amazon Hub Counter is now available in 500 stores and will be rolled out in thousands of shops across the UK, combining online shopping with the convenience of accessing PayPoint’s wide network of retailers.

Amazon's next-day shipping plan could boost sales by up to $24 billion

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A new investment report by RBC Capital Markets suggests that Amazon's push into one-day delivery has the potential to create tens-of-billions in revenue for the online retailer. The revenue projection is based on a 150 to 340 basis point jump in Prime adoption and between a 5% and 11% increase in spending per member.

Earlier this year Amazon announced it would spend $800 million to shave a day off its Prime two-day shipping guarantee. One-day delivery will initially be available in North America and will eventually be rolled-out globally.

The push into faster shipping marks its latest enhancement to its prime membership program that's amassed more than 100 million members. Amazon is making one-day delivery a priority because customers are now expecting faster shipping options and greater convenience.

Amazon's introduction of free two-day shipping through its Prime membership changed the e-commerce landscape and forced other retailers to offer similar delivery options. We believe that once Amazon builds an even greater loyal user base with free one-day delivery, the industry may have to follow, again.

Amazon Attribution Beta updates


Amazon is rolling out Attribution Beta to more sellers. This is an incredible opportunity for brands to track how their advertising and marketing efforts on other channels are effecting your performance on Amazon.

Amazon Attribution launched in beta last year and hundreds of brands now use it. For the first time, you can measure the impact of search, social, display, email, and video media channels based on how consumers discover, research, and buy your products on Amazon.

Earlier this year, Amazon Attribution launched in limited availability to vendors in the UK. Both US and UK vendors can now sign up for access and additionally, the beta is now available to eligible brand-owning US sellers through Seller Central.

Please get in touch if you are interested in trying this new service.

Amazon is reportedly working on a new payment system processed by waving your hand over a sensor

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Amazon is working on a new technology that would allow customers at its Whole Foods stores to check out by just waving their hands. The technology would keep track of the size and shape of customers' hands and link that data to their accounts and payment information.

While a regular card transaction typically takes between three and four seconds, Amazon’s new technology can process the charge in less than 300 milliseconds, according to sources working on the project.

Reports are suggesting Amazon is planning to start rolling out the technology to its Whole Foods store by early next year, where new scanners would be able to identify customers by their hands and authorize their purchases.