Black Friday, Amazon Grand slammed, new ad funded video service and most respected retailer award

 

Black Friday and Cyber Monday submission open

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It is that time of year again when you need to be thinking about what deals you want to be included in Black Friday and Cyber Monday. Lightning Deals and Best Deals are a great way to increase revenue over a short period of time, clear through inventory and capture new customers. The submission window closes at midnight on 5th October, so you have some time to plan your strategy and choose your items. Amazon decides whether a deal is listed and how much visibility it gets, so choosing the right products to submit is critical. Here's our advice on making the right selection:

  • Choose items with a large number of positive reviews, good quality content and high rankings. Amazon will favour these.

  • This is not a time to promote the distressed stock, Amazon will not approve items with a poor selling performance or ones that don't have a strong demand history

  • Amazon values customer feedback highly, so items with high ratings get better visibility. Amazon won't approve products with ratings of 3 stars or lower.

  • Only select items where you can offer a good discount and deliver a good margin to Amazon. Amazon has financial thresholds for approval of deals.

If you want any more advice on how to maximise sales for Black Friday and Cyber Monday, please feel free to get in touch.

Free video service for Fire TV users

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Amazon is making an even bigger play for the television advertising market with a planned launch of an ad-supported video service specifically for Fire TV device owners. The service, which could be called 'Free Dive', is said to be very close in concept to the Roku Channel, an ad-supported free video service for Roku streaming devices and smart TVs. To fill out  'Free Dive''s' introductory library, Amazon has recently approached studios to license older back catalogue TV content.

The ad-supported video service is not likely to be an alternative to Prime Video so much as an add-on that can help it eat up more of the TV ad market. Amazon sees TV advertising as a growing source of untapped revenue for its business as it continues to expand further into traditional media distribution.

Amazon US Open coverage grand slammed

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Amazon has been flooded with so many complaints about its coverage of the US Open it has stopped disgruntled tennis fans from posting more bad reviews. 

Amazon’s $40m five year deal to broadcast the US Open to UK tennis fans – its first exclusive broadcast of a sports event – was meant to showcase their streaming prowess and prove it can match traditional broadcasters and become a credible home for live sport. The company, which has successfully streamed NFL matches in the US, has pulled out all the stops, including setting up its own studio at Flushing Meadows and drafting in former players to commentate. However, they have been inundated with complaints about a host of problems including the picture and sound quality of its streaming service and an inability to record matches. Almost 90% of the 650 reviews posted by subscribers to its £5.99 Prime Video service, home to its US Open coverage, gave Amazon just 1 or 2 stars. 

The backlash against its coverage demonstrates the steep learning curve Amazon is facing as it prepares to take on exclusive UK coverage of the ATP men’s tennis tour and a high-profile deal to be the first streaming company to exclusively air Premier League matches next year.

Amazon recognised as the most respected retailer

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Amazon has been named the UK’s most reputable retailer in a public survey, but could risk losing that status over work conditions and tax policies, researchers warned. Amazon was ranked top for products and service, innovation, leadership and performance according to the data, compiled by the Reputation Institute. Amazon’s score improved significantly since last year, with an 8.3 point increase. Boots came second in the ranking, followed by John Lewis.


The Reputation Institute sighted Amazon’s combination of selection, value, personalisation, and no hassle customer service as the winning formula. However, they acknowledged that despite their position of strength, Amazon is faced with reputation risk based on the proposed ‘Amazon tax’ and growing criticism of working conditions in their vast distribution centres.”